Topic
Lead Gen
Where qualified leads come from now, and the offers that make them say yes.
- Briefings
- 3
- Latest
- Jun 13, 2026
AI Overviews are draining your cheapest top-of-funnel
AI Overviews are draining your cheapest top-of-funnel
Google answers most informational searches on the page now. Here is what that does to your blended CAC and the budget moves that still pay back.
Jun 13, 2026 · 4 min read
More from Lead Gen
When AI recommends a business, what is it buying?
When AI recommends a business, what is it buying?
Half of US shoppers research with AI, and that traffic converts a third better. Here is what the assistants pull from, and how to get named without paying for it.
The move. AI referrals convert about a third better than other channels, and the way in is free: Merchant Center, Perplexity's merchant program, clean schema, and fresh reviews. If you are not in the data, you are not in the answer, and you pay for that buyer somewhere else.
The one search AI cannot reprice: people typing your name
The one search AI cannot reprice: people typing your name
AI answers are eating generic search and pushing up CAC. Demand for your name is the traffic no model can intercept. Here is how to build it on a small budget.
The move. Branded demand is the lowest-CAC, highest-converting traffic you own, and no algorithm change can reprice it. Build demand for your name, own your first screen, and become the source the AI repeats.