GoHighLevel
Partner link
All-in-one CRM, funnels and follow-up. The hub everything else plugs into.
The toolkit
The Margin’s tool stack
The software we actually use to run this, grouped by job. Affiliate links where a program exists. Your price never changes, and a vendor cannot buy a place on this page.
- Tools
- 10
- Live partners
- 1
CRM & funnels
03
Systeme.io
Reference link
Funnels, email and courses in one cheap stack to start lean.
ClickFunnels
Reference link
Fast landing pages and checkout funnels when you just need pages live.
Landing & CRO
02
Leadpages
Reference link
Quick high-converting landing pages and lead capture.
Unbounce
Reference link
Landing pages with built-in A/B testing and smart traffic.
Outbound
02
Instantly
Reference link
Cold email at volume with inbox rotation that actually lands.
Smartlead
Reference link
Deliverability-first cold outreach with unlimited mailboxes.
Email & retention
02
Kit
Reference link
Email automation and broadcasts that drive repeat revenue.
ActiveCampaign
Reference link
Deeper automation and segmentation as the list scales.
Offers & courses
01
Kajabi
Reference link
Sell courses, memberships and digital offers in one place.
How a tool earns a place
Everything here is something we run ourselves or have tested in depth. We add a tool when it earns its keep, and we cut one the moment it stops. Partner status never decides the list. Read the full disclosure.