On the tape01 PAID ADS02 LEAD GEN03 NUMBERS04 OFFERS & PRICING05 EMAIL & RETENTION06 FUNNELS & CRM

Marketing that makes money

01 — The Brief

The growth news you actually need, in five minutes

Paid ads, funnels, CRM and lead gen, decoded without the jargon and delivered free to your inbox every weekday morning.

02 — The Brief, Sampled

What a morning email looks like

The Margin — The Morning BriefRead time: 14 min

Paid Ads

Microsoft adds ad exclusions, YouTube opens UK product tagging, and Google leaves an AI search measurement gap in the August 7 growth brief.

Lead Gen

Instantly vs Smartlead cold email pricing, sending limits, lead storage, and hidden infrastructure costs compared for owners in 2026.

Paid Ads

Meta adds USDC ad payments, Pinterest raises ad revenue per user, and Snap opens campaign reporting to outside AI tools in the August 5 brief.

Every item ends with the move to makeGet the morning brief →

03 — This Week

What lands in your inbox

The seven beats we track so you do not have to read the other 200 updates.

Editorial policy

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