Topic
Numbers
The few marketing metrics worth watching, and the ones that lie.
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- Aug 8, 2026

Lead storyNumbersguide
Marketing attribution for small business, minus a data team
Marketing attribution for small business can connect spend to sales with campaign labels, CRM source fields, and one weekly revenue report.
Aug 8, 2026 · 7 min read
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Marketing metrics that actually matter for owners
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ZCode vs Claude Code: cheap AI coding and your margin
Z.ai's GLM-5.2 builds software at roughly a fifth of Claude's price. Here is the real cost math, the hidden catch, and what to move to the cheap tool.
Jul 4, 2026 · 3 min readRead →