The Margin · Daily Brief
The Margin

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Numbers

The few marketing metrics worth watching, and the ones that lie.

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Aug 2, 2026
Paid AdsFunnels & CRMLead GenEmail & RetentionOffers & PricingNumbers
Marketing metrics that actually matter for owners
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Marketing metrics that actually matter for owners

Marketing metrics that actually matter for owners connect spend to customers, cash recovery, margin, and retention without a complex dashboard.

Aug 2, 2026 · 8 min read

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ZCode vs Claude Code: cheap AI coding and your margin
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ZCode vs Claude Code: cheap AI coding and your margin

Z.ai's GLM-5.2 builds software at roughly a fifth of Claude's price. Here is the real cost math, the hidden catch, and what to move to the cheap tool.

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