Topic
Numbers
The few marketing metrics worth watching, and the ones that lie.
- Briefings
- 5
- Latest
- Oct 11, 2026
When is a refund without a return cheaper?
Decide when to let a customer keep a refunded item using expected recovery value, return costs, a worked example and a limit on extra refund losses.
Oct 11, 2026 · 4 min read
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