Topic
Offers & Pricing
Packaging, pricing and positioning that lift margin without lifting spend.
- Briefings
- 4
- Latest
- Oct 9, 2026
Offers & Pricing
Lead storyOffers & Pricingguide
Will an appointment deposit earn more than it costs?
Test whether an appointment deposit pays after lost bookings, refunds and administration, with a worked contribution calculation and a clear reversal rule.
Oct 9, 2026 · 4 min read
More from Offers & Pricing
Offers & Pricing
Offers & Pricingguide
Does your free-shipping threshold actually pay?
Test a free-shipping threshold using contribution per visitor, lost delivery fees and parcel costs, with a worked example and a clear reversal rule.
Oct 5, 2026 · 4 min readRead →
Offers & Pricingcomparison
Agency retainer pricing and packaging 2026
Agency retainer pricing and packaging compared by scope risk, delivery margin, cash flow, and fit across fixed, performance, and hybrid models.
Aug 1, 2026 · 8 min readRead →
Offers & Pricingguide
How to price your offer to lift margin
How to price your offer using delivery cost, customer value, and a controlled test so more revenue survives as profit.
Jul 29, 2026 · 9 min readRead →